Simon Fee has more than 20 years of international experience who primarily assists founders and business owners in managing financial systems and processes, optimising cash flow, and driving business growth.

Simon’s key expertise lies in identifying and resolving embedded financial issues and process inefficiencies leading to back-office digital transformation initiatives.

With more than 20 years of experience in both the UK and UAE, he has recently supported UAE SMEs across various sectors, including education, sports, creative industries and professional services.

Recent regional projects include:

• Forensic analysis of the financial records and systems of all clients
• Enhancing finance processes and cash flow management for the educational and sports sector clients
• Automating bookkeeping and compliance tasks for business owners

Simon is a UK-trained and CIMA-qualified CFO and has held senior roles in aviation, financial services, and professional services, working with global organisations such as Emirates, Jet2.com, TransUnion, McLarens, and Houbara.